ABOUT RACHAEL

Rachael Rice graduated from High Point University in May of 2019, with a degree in Fashion Retail Studies, accompanied by a minor in Marketing.

I am a forward-thinking student passionate about building brand identity, customer acquisition, and retail merchandising strategies that drive tangible business results.

Creative and motivated by nature, I am seeking valuable learning opportunities in a field I am so passionate about. I am interested in pursuing the merchandising and branding sector within the fashion industry- professionally based in my interest in collaborating towards one unified goal. This is evident in my past employment, which provides tangible experience to my dedication in developing merchandising and marketing strategy. I bring valuable energy and innovative perspectives to teamwork and would be an incredible asset to your workplace community if given the opportunity. 

From an early age, I knew this industry was my calling. I grew up in a household where creative thinking and goal-setting was encouraged: explicable traits needed in positive business performance, specifically in context to innovative fashion brands in today’s ever-evolving world. My mother, who inspired me to follow in her footsteps, taught me throughout my adolescence the importance of dedicating special attention to product quality and competitive merchandising strategy between fashion’s leaders in retail. I have found a close connection with the millennial customer and believe that I can contribute valuable insight in developing consumer acquisition.

I followed this passion to a recent experience at High Point University’s own fashion & lifestyle magazine: On Point. As a Fashion Writer, which later developed into an Editorial Position, I obtained valuable leadership and innovative problem-solving skills. Creativity and brand research was imperative in producing a quality publication. I was constantly challenged to stay in-the-know among trends within the fashion realm, which translates well for a company searching to deepen their identity in a highly competitive market.  Here, I was recognized for offering positive improvement in team-building and morale, as well as innovative operational strategy, which allowed the publication to grow exponentially.

I invite you to learn more about my professional experience here.